Who I am

I’m a marketing leader with experience developing and executing strategies that connect brands with their audiences in meaningful, measurable ways. My background spans field marketing, brand strategy, social media, digital performance, and experiential marketing which provides me a well rounded perspective on how to build campaigns that not only resonate creatively, but also drive real business results.

Throughout my career, I’ve worked across a variety of industries, including telecommunications, media, and public sector communications. This diverse experience has shaped my ability to adapt quickly, think strategically, and approach challenges from multiple angles. Whether I’m building a localized campaign, launching a new initiative, or optimizing performance across channels, I am able to think outside the box to deliver the results you are looking for.

What I do

At the core of my work is the ability to bridge strategy and execution. I’ve led regional marketing efforts across 14 states and more than 350 locations, translating national brand initiatives into locally relevant campaigns that drive awareness, customer acquisition, and long-term loyalty.

My experience includes:

Social Media & Content Strategy
Building social-first campaigns that drive engagement, strengthen brand presence, and foster community
Integrated Marketing Campaigns
Developing omni-channel strategies that combine digital, social, influencer, and experiential tactics
Content & Copywriting
Creating clear, compelling messaging across email, web, social media, campaigns, newsletters, and promotional materials that connect with audiences and inspire action
Performance & Analytics
Using data and insights to measure success, optimize campaigns, and improve ROI
Influencer & Partnership Marketing
Creating authentic collaborations that extend reach and connect with target audiences
Field & Local Marketing
Aligning national strategy with local execution to ensure relevance across diverse markets
Events & Experiential Marketing
Planning and executing activations that bring brands to life and create memorable experiences

How I work

I’m a highly collaborative marketer who enjoys working across teams to bring ideas to life. I’ve partnered closely with brand, creative, legal, sales, and leadership teams to ensure campaigns are not only compelling, but also aligned with broader business goals.

I’m equally comfortable in the details—building campaigns, analyzing performance, refining messaging—as I am thinking at a higher level about strategy, positioning, and long-term growth.

My approach is rooted in a balance of creativity and data: developing ideas that stand out, while continuously measuring and optimizing for impact.